The global snacking giant has expanded its ‘All-In with Frito-Lay’ initiative through a $400,000 contribution to the Women’s Sports Foundation (WSF), a US non-profit that expands access and opportunities for girls and women in sports.
Cracker Jack – which has a proud 125-year association with baseball – has added a new face to its roster with the introduction of Cracker Jill, to celebrate the females who break down barriers in sports.
